CASE STUDIES
JOHN F WELCH
TECHNOLOGY CENTRE
Objective : To
communicate the
strengths of GE’s first
and largest R & D centre
outside the U.S.
Theme : What are
we doing here ?
Execution : GE’s
baseline “We bring good
things to life” was
effectively used to
build on the theme and
reinforce the message
that “What we are doing
here is bringing good
things to life”
This film, produced in
the year 2000, is still
being used as a
Corporate film.
The flexibility of the
script has enabled us to
update the Company’s
statistics and branding
message year after year–
thereby keeping the
information current.
INDFRAG
Objective : To
showcase the
manufacturing facility
and quality processes –
convincing buyers abroad
that INDFRAG is a good,
quality-conscious, cost
effective supplier.
Theme : Active
Ingredients
Execution : The
facility was shot at
length, to depict the
expanse and hygiene -
essentials for botanical
extraction. The theme,
inkeeping with the
nature of business was
subtly treated with
shades of white, using
the symbolism of a palm
leaf – thereby adding a
touch of “Indian-ness”
to the treatment.
The film was rated 9 out
of 10 by American
customers, targeted by
the Indfrag business
development team.
HEALTHCARE
COMMUNICATIONS
HEART SURGERY
Objective : To
demonstrate the
technique of “beating
heart bypass surgery”
pioneered in India by
Dr.Vivek Jawali, an
internationally reputed
cardiac surgeon in
Bangalore.
Execution : A 3
camera crew filmed the
entire surgery – using
advanced lenses and
accessories to capture
the minute details. The
surgeon’s commentary was
recorded and mixed with
the film, adding
credibility and the
touch of authenticity.
The film is being used
as a teaching tool for
surgeons around the
world.
Media : Film
“Maya introduced us to
the usefulness of
seeking professional
help for our scientific
and social
communications. Over the
last 3 years she has
prepared all our
scientific presentations
for all our national and
international meetings
and also procured,
designed and launched
patient information
kiosks for cardiology
and cardiac surgery. She
has an immaculate
academic background and
has shown an impressive
grasp of these complex
subjects. “ – Dr.Vivek
Jawali, Chief
Cardiovascular Thoracic
Surgeon, Wockhardt
Hospital & heart
Institute, Bangalore,
India.
Baxter India
A PRODUCT DEMO FOR
ELASTOMERIC INFUSORS
This multimedia
presentation was
developed to demonstrate
the effectiveness of
this niche product. The
target audiences were
doctors and hospital
administrators from all
over India. A mini-CD
with a custom-designed
packaging was offered,
as this would be unique
and easy to distribute
and carry along.
